Erez Goren is the Studio founder & Chief Executive Officer. He wrote his first computer game while in high school. With the crash of the video game industry in 1985, he co-founded Radiant Systems and grew that company into a leading provider of retail store point-of-sale systems. Erez provided store operators and consumers a product with deep functionality but with a user interface as responsive and intuitive as a video game. He drove pioneering developments including touch screen graphical terminals, customer service kiosks, merchandise ordering from gas pumps, and automated movie ticketing stations. Under his guidance, Radiant Systems won more Microsoft R.A.D. (Retail Application Development) awards than any other company and revenues grew from $1M in 1992 to $130M in 1999. In 2004, Erez spun-off, developed, and later sold BlueCube Software, an enterprise software company with solutions installed at over 25,000 sites.